Entrepreneur

Friday, September 24, 2010

Is that Your Dead Brand Walking? (Podcast)

According to Mary van de Wiel, you can spot a Dead Brand Walking a mile away, let's face it. It's not a smart business strategy. But you know one when you see one, right?  

On the other hand, you can sense when a brand has that special spark. That's when you're in the money. (Without it, you're toast.) All great brands need that irresistible spark. It's exactly what attracts business like crazy. FYI: Your brand won't sell a thing if it ain't got that zing.  The good news is that help is here!

EXCLUSIVE PERSONAL BRANDING PODCAST:

Expert: Mary van de Wiel (Call her Van), Chief Brand Officer, Zing Your Brand & Co., NYC, Better known as Brand Therapist and Master Provocateur

Learn how to:

  • Coax out the power and sass in your brand
  • Spot the cracks, and fix them.
  • Find your zing, so you get that ka-ching! It's what your business needs to succeed. It's also what Van does best.

So when's the last time you checked your brand pulse?

We all have a personal brand and more and more of us are creating our own business brands as well.  To help you find success, I've asked a very special guest to do an exclusive 30 minutes teleclass on how to create an irresistible brand!  

I've learned a lot working with Van on my own brand and you can too.  Listen to this FREE podcast now! 

It look's like you don't have Adobe Flash Player installed. Get it now.

 LISTEN NOW (Please note that the class starts at approx. 3 minutes into the recording.)

Posted by maggie at 2:34 AM
Sunday, September 14, 2008

The First Steps to Starting Your Own Business

Thank you to those of you who tuned in last week to the return of "Making a Living with Maggie" on Martha Stewart Living Radio SIRIUS 112. I was joined by four fabulous guests throughout the hour and we shared tips, advice, ideas and inspiration about "Believing in Your Dreams."

It's a topic I feel can't get enough air time. Callers shared their dreams, many focused starting their own businesses - from a hair stylist, to a wedding planner, to a stay at home Mom returning to work. The on air conversation focused on not just believing in your dreams but making them a reality.

If you've been thinking about becoming your own boss and want to know how to get started, there are great resources offered by the US Small Business Administration:
--Free business consulting
--Business planning resources
--Information on health insurance and other programs for the self-employed.

You can also check out Marci Alboher's Shifting Careers blog. She recently mentioned small business contests where you can find even more resources to support your dream.

If you've been thinking about becoming your own boss, perhaps it's time to believe in your dreams. With support, preparation and planning you may very well realize your true potential.

What's your dream way to make a living? What do you need to make it a reality?

Posted by maggie at 7:51 PM
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