Is that Your Dead Brand Walking?

According to Mary van de Wiel, you can spot a Dead Brand Walking a mile away, let’s face it. It’s not a smart business strategy. But you know one when you see one, right?

On the other hand, you can sense when a brand has that special spark. That’s when you’re in the money. (Without it, you’re toast.) All great brands need that irresistible spark. It’s exactly what attracts business like crazy. FYI: Your brand won’t sell a thing if it ain’t got that zing.  The good news is that help is here!

Expert: Mary van de Wiel (Call her Van), Chief Brand Officer, Zing Your Brand & Co., NYC, Better known as Brand Therapist and Master Provocateur

Can teach you how to:

• Coax out the power and sass in your brand
• Spot the cracks, and fix them.
• Find your zing, so you get that ka-ching! It’s what your business needs to succeed. It’s also what Van does best.

So when’s the last time you checked your brand pulse?

We all have a personal brand and more and more of us are creating our own business brands as well.  I’ve learned a lot working with Van on my own brand and you can too.